We are seeking a creative and results-driven Senior Performance Marketing Specialist to support and execute our paid media strategy across key digital platforms. Reporting to the Marketing Operations Manager, this role combines hands-on content creation with structured planning and performance tracking. In this role, you’ll be responsible for increasing visibility for our legal software solutions across social media and third-party platforms, driving qualified traffic to our website, and optimizing conversion rates. This is a high-impact role requiring strategic thinking, hands-on campaign management, ensuring campaigns deliver against KPIs while continuously identifying optimization opportunities. You will work closely with internal teams across Europe to drive measurable business impact across the business unit.
Key Responsibilities- Develop Paid Social Media strategy aligned with business goals and segment-specific needs in Spain, France, Netherlands, Belgium & Germany
- Plan, build and launch campaigns across key platforms (ie. LinkedIn, Meta, third party platforms)
- Drive the creative briefing process: define hooks, formats, and angles based on objectives, performance patterns, best practices
- Collaborate closely with the content and product teams to launch and iterate on high-converting creatives and landing pages
- Implement systems to reduce creative fatigue and increase speed of testing (A/B, etc..)
- Oversee social media advertising budgets, pacing, and ROI in coordination with marketing teams
- Ensure accurate setup of targeting, bidding strategies, creatives, and tracking (pixels, conversion events, UTM tagging) while maintaining campaign hygiene and platform best practices
- Ensure brand consistency across all content formats and channels
- Align paid social activities with organic efforts leveraging a shared content calendar to coordinate messaging, timing, and amplification.
- Drive consistency in brand voice and targeting while identifying joint initiatives where paid media can enhance organic performance (e.g., launches, always-on support, and content amplification).
- Monitor and optimize campaigns to meet KPIs (CPA, ROAS, CTR, etc.)
- Identify trends and proactively adjust audiences, creatives, budgets and bids
- Track and analyze campaign performance across channels
- Prepare regular performance reports with clear insights and recommendations
- Translate data into actionable optimizations and learning agendas
- Stay up to date with social media trends, algorithm changes and best practices
- 3-5+ years in paid media / performance marketing with hands-on experience with social media platforms (Meta, LinkedIn), ideally in B2B SaaS or legal tech.
- Strong understanding of performance metrics (CPA, ROAS, CTR, conversion rates)
- Must be fluent in English, other languages a plus (French, Spanish, Dutch, German, Flemish)
- Experience with analytics and tracking tools (e.g., Google Analytics, tag managers)
- Detail-oriented with strong analytical and problem-solving skills
- Strong understanding of the legal industry or professional services marketing is a plus.
- Excellent communication, analytical, and strategic thinking skill
- People First: care and attention to the work environment, to people, and to their individual and professional growth within the Technology organization.
- Continuous Learning: Access to top-tier technological training platforms
- Access to high-quality learning paths through the internal #GROW program
- Knowledge-sharing communities
- Customized development paths
- International and Cross-functional Projects: opportunities to participate in international and cross-functional projects, ensuring the exchange of knowledge and ideas.
- Working Methodology: an operational approach based on a collaborative, informal work environment that is open to the exchange of ideas.
- Hybrid working model
- Flexible start and end times to support work-life balance
- Meal vouchers worth €8
- Online well-being programs
- Welfare platform available to all employees
- Location : Milan and smart working #Li-Hybrid
To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process. Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.
When making a difference matters to you, then you matter to us. Join us, at Wolters Kluwer, and be part of a dynamic global technology company that makes a difference every day. We’re innovators with impact. We provide expert software and information solutions that the world’s leading professionals rely on, in the moments that matter most. You’ll make a real difference in the lives of millions of people. Together with our customers, we help to advance sustainability, health, justice, prosperity, and commerce around the world. You can thrive at Wolters Kluwer, where diversity is core to our collective strength and high performance. Be your unique self, share your creative ideas, do your best work, and take time to grow in our caring and inclusive culture where you can belong.
Wolters Kluwer reported 2025 annual revenues of €6.1 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs more than 21,000 people worldwide. Our customers work in industries that impact the lives of millions of people every single day. Our mission is to empower our professional customers with the AI-powered solutions they need to make critical decisions, achieve successful outcomes, and increase productivity. We deliver trusted, AI-powered expert solutions that combine deep domain knowledge, proprietary content, and advanced technology to provide expert-validated insights, automate workflows, and drive better outcomes. Today, nearly 70% of our digital revenues come from AI-powered solutions, reflecting our strategic focus on embedding AI into professional workflows and delivering measurable productivity gains. We are committed to helping professionals navigate complexity, improve the way they work, and solve critical challenges through cloud-based, AI-powered platforms that integrate seamlessly into their workflows and ecosystems. Our solutions are designed to deliver impact when it matters most, especially in high-stakes environments where accuracy and trust are essential. With a nearly 190-year legacy, Wolters Kluwer continues to evolve its portfolio of digital solutions and services to meet the changing needs of professionals worldwide, enabling them to work faster, make smarter decisions, and deliver better outcomes.
For more information about our solutions and organization, visit www.wolterskluwer.com, or follow us on LinkedIn, Instagram and Facebook.
We are also committed to complying with laws requiring equal opportunity in hiring, promotion, and other employment decisions. All qualified applicants will receive consideration without regard to race, color, religion, sex (including pregnancy, gender identity, transgender status, and sexual orientation), national origin, disability, age, genetic information, veteran status, or any other characteristic protected by applicable law, and we do not tolerate discrimination on any of these bases. GDPR Wolters Kluwer (“we” or “us”) wants to inform you about the ways we process your personal information. In this Privacy & Cookie Notice we explain what personal information we collect, use and disclose. You'll find details related to GDPR and other data privacy policies on our Careers Privacy and Cookies page.
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Team di recruiting di Wolters Kluwer N.V.
