Overview
In this Senior Manager Brand Marketing role, you lead the EMEA Sports Medicine marketing drive, shaping strategy across Brand, Product Management and Sales Enablement. You will build and inspire a multi-faceted team, align with global strategy, and drive market-share growth through integrated marketing plans. You’ll collaborate with sales, develop insights from key customers and thought leaders, and oversee market access and health-economics workstreams. This is a high-impact opportunity to shape brand perception, product lifecycles, and commercial success in a leading medtech organization.
Retribuzione / Benefits
- flat hierarchies
- strong career development
- competitive salary and benefits
- recognition for performance
- collaborative and inclusive environment
- opportunity to impact healthcare outcomes
Responsabilità
- Define and execute annual and long-range marketing strategy for EMEA Sports Medicine in alignment with global strategy
- Lead and develop a team of ~4 direct and 9 indirect reports, fostering growth-oriented performance
- Collaborate with EMEA sales to align marketing and commercial priorities
- Develop relationships with customers, thought leaders, and institutions to generate strategic insights
- Oversee EMEA market access, government affairs, and health-economics initiatives
- Manage regional product lifecycles including launches and phase-outs
- Support portfolio development via new product development, line extensions, and M&A
- Lead commercialization planning with Portfolio teams
- Manage branding, messaging, positioning, and pricing based on market insights
- Identify education and brand experience opportunities and coordinate scalable customer events
- Develop KOLs for the brand and partner with Global Marketing on upstream/downstream projects
- Develop metrics to evaluate marketing impact on customer engagement and financial performance
- Provide performance analysis and define mitigating actions to achieve strategy
- Identify cross-region/cross-division opportunities to drive growth
- Travel up to 40%
Requisiti fondamentali
- Bachelor’s degree in a relevant field
- 10+ years in international Marketing, Product/Brand Management, or healthcare-related fields
- Experience coaching/mentoring teams (4+ years preferred)
- Proven ability to lead/manage marketing projects and deliver growth
- Excellent interpersonal, persuasion, and presentation skills in English
- Strong collaboration and network-building within a matrix organization
- Ability to relate to diverse markets and cultures
- Strong strategic-thinking, analytical, and problem-solving skills
- Ability to navigate complex interdivisional procedures and policies
- Proficient in Microsoft Office (Excel, Word, PowerPoint)
- Travel up to 40%
- leadership
- collaboration
- communication
- marketing strategy
- market access/health-economics
- P&L understanding
Senior Manager, Brand Marketing, EMEA | Sports Medicine datore di lavoro: Stryker
Lavorare come Senior Regional Sales Manager nella divisione Trauma in Nord Italia offre un'opportunità unica di leadership in un ambiente multinazionale stimolante. La nostra cultura aziendale è incentrata sullo sviluppo delle persone e sul riconoscimento delle performance, garantendo un percorso di carriera a lungo termine nel settore sanitario. Con un forte focus sull'innovazione e la collaborazione interfunzionale, i nostri dipendenti possono crescere professionalmente mentre costruiscono relazioni significative con i professionisti della salute e i decisori chiave.
