Digital Store E-Commerce Personalization Specialist (Riservato a candidati appartenenti alle Categorie Protette – Legge 68/99)

RISERVATO A CANDIDATI APPARTENENTI ALLE CATEGORIE PROTETTE - LEGGE 68⁄99 Working at QVC Group means joining a live social shopping company with incredible teams, ambitious projects, and amazing career opportunities.

QVC Group, Inc. is a Fortune 500 company with six leading retail brands: QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill®, and Grandin Road.

• Your Opportunity, Your Team
• The Digital Store E-Commerce Personalization Specialist supports QVC Italy and leads personalization and UX optimization activities across web and app improving customer experience, conversion, and digital performance.
• Where You’ll Work
• This role is hybrid and require presence at our offices in Brugherio (MB) for several days each month (office days are predetermined and standard across the company).
• This is a full time – permanent contract.
• What You’ll Do

Reporting to the Digital Store Manager, you will be responsible for

• End-to-End
• Personalization

Ownership: leading the strategy, implementation, and quality control of all digital stores personalization initiatives across the digital customer journey to improve customer experience, conversion and commercial performances.

• Strategy & Test

Coordination: partnering with Digital Store, Content, and A/B testing teams (locally and internationally) to build and coordinate personalization calendars and tailored customer experiences.

• Scaling Tests & Uniqodo voucher promotion support: transitioning successful tests into daily operations supporting the Retention team with the Uniqodo platform to plan and deploy onsite voucher campaigns based on web promos or customer behavior.
• Homepage & App

Optimization: collaborating with the Store Programming and Trading teams to design personalization strategies for key pages (Homepage, Category pages, etc., and the App) to drive sales and category goals.

• Segment & Platform Relevance: ensuring high-value, personalized content is delivered across all platforms, tailored to specific customer segments.
• Approval & Performance Analysis: acting as the final sign-off authority for personalization measures, while analyzing and reporting weekly test results to drive revenue growth.
• Team Guidance & Tool Improvement: mentoring team members and contributing to the continuous improvement of processes and strategies.
• What You’ll Bring
• Bachelor’s degree in Digital Marketing or a related field.
• 3–5 years of solid experience in similar roles within a digital environment, ideally in a multichannel, online sales, or e-commerce personalization setting.
• Proven hands-on experience with Adobe Target and Adobe Analytics.
• Strong understanding of CRO, UX, and personalization, with the ability to optimize and enhance the customer journey.
• Solid commercial and analytical mindset, with the ability to independently interpret key digital KPIs such as Conversion Rate, Session Rate, Bounce Rate, and CTR.
• Excellent knowledge of the main digital and non-digital tools used for performance analysis, including Adobe Analytics, Adobe Target, Tableau, and Excel (AEM tool is a plus).
• The ability to work effectively across functions in a fast-paced digital environment.
• Strong planning, organizational, and prioritization skills, with great attention to detail and a results-driven approach.
• Native-level Italian and fluent English.
• INDIT LI-DM1 Salary: 32.000,00 € - 40.000,00 € Our

Total Rewards package includes benefits you’ll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts!

In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits.

QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations.

As an equal opportunity employer, QVC Group is committed to a barrier-free employment process.

If you need reasonable accommodations/support throughout, please contact us at for assistance.

If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate’s qualifications, skills, experience, and geographic location as well as business and market conditions.