Marketing Executive

About the role

The Marketing Executive – Italy is a marketing execution support role focused on supporting market-facing marketing activity across Italy.

The role contributes to the delivery and coordination of agreed marketing and business plans, including campaign delivery, content activation, event execution, digital marketing activity, stakeholder coordination, PR and communications support, budget discipline and performance tracking.

This role supports agreed marketing plans, helps coordinate stakeholder engagement and contributes to campaign and local market activation in line with established marketing and business priorities.

It is commercially aware, market-facing and aligned with the Europe Marketing operating model, with a clear development path towards a future Marketing Manager position

The team

Europe Marketing operates a market-led model aligned to local commercial priorities, audience needs and growth opportunities.

The Marketing Executive – Italy works closely with Marketing Managers, Client Group, Sales, Client Services, Country Management and relevant business stakeholders across the region to support focused, relevant and commercially effective marketing activity across the scope.

What you’ll do

You will support the delivery, activation and coordination of marketing initiatives across Italy, including campaigns, content, events, digital channels and client engagement activity.

Working with Marketing Managers and Centres of Expertise, you will help coordinate activity, manage execution details, track progress, support budget discipline, assist with reporting and contribute to consistent delivery.

You will also support coordination with PR & Communications colleagues, the European PR Manager and relevant agency partners where local content, event or campaign input is required.

Key responsibilities

• A. Marketing Delivery & Campaign Support
• Support the delivery of integrated marketing campaigns and local marketing initiatives across Italy in line with agreed marketing and business plans.
• Help coordinate campaign timelines, actions, approvals and delivery milestones.
• Work with Marketing Managers to support commercially relevant, compliant and audience-focused activity.
• Maintain accurate campaign information, status updates and supporting materials.
• B. Content, Digital & Local Activation
• Coordinate content localisation, adaptation and distribution across relevant channels.
• Support digital marketing activity including email, web, social media and partner marketing activation.
• Work with Content, Digital, Social Media, Brand and Marketing Operations colleagues to help deliver accurate and timely activity.
• Assist with maintaining local content plans, digital assets and activation calendars.
• Support the preparation and adaptation of content for relevant local campaign, client and distributor needs.
• C. Events, PR & Communications Support
• Assist with event planning, preparation, activation and follow-up activity.
• Support coordination with Events colleagues, Client Group, Sales and Client Services teams.
• Help prepare event communications, audience materials, invitations and post-event actions.
• Support coordination with PR & Communications colleagues, the European PR Manager and relevant agency partners where local messaging, content, event or campaign input is required.
• Contribute to local amplification and follow-up activity where appropriate.
• D. Stakeholder Coordination & Team Collaboration
• Support day-to-day coordination with Marketing Managers, local stakeholders and Centres of Expertise across Italy.
• Help capture requirements, actions, timelines and dependencies for local marketing activity.
• Coordinate meetings, updates and follow-ups to support effective delivery.
• Build working knowledge of local market dynamics, intermediary marketing, client engagement and distributor priorities across the scope.
• Contribute to stakeholder engagement activity in support of agreed market priorities, marketing plans and channel activity.
• E. Reporting, Insights, Budget Discipline & Operational Excellence
• Support reporting, measurement and performance tracking for campaigns, events and digital activity.
• Help gather insights and feedback to inform optimisation and future planning led by Marketing Managers.
• Support disciplined delivery of local marketing activity within agreed budgets, helping ensure spend is aligned with commercial priorities, audience needs and measurable outcomes.
• Maintain accurate records, trackers, calendars and operational documentation.
• Contribute to efficient ways of working, process improvements and consistent execution across local marketing activity.
• Required
• Marketing experience or a relevant marketing qualification.
• Strong organisational skills and the ability to manage multiple tasks.
• Good written and verbal communication skills.
• Strong attention to detail and commitment to accurate execution.
• Ability to work collaboratively with colleagues across teams, functions and locations.
• Proactive approach and willingness to learn about intermediary marketing, client engagement, distributor marketing and campaign management.
• Experience supporting campaign delivery, content coordination, digital activation or event execution would be helpful.
• Excellent written and spoken Italian and English.
• Preferred
• Experience in financial services marketing.
• Exposure to digital marketing activity.
• Experience supporting content localisation or marketing operations.
• Experience working with PR agencies or PR / Communications colleagues would be helpful.
• Experience working in a matrix organisation or with specialist Centres of Expertise.
• What you’ll be like
• Commercially aware and client-focused.
• Organised, reliable and detail-oriented.
• Collaborative and comfortable working with different teams.
• Proactive, curious and keen to develop marketing expertise.
• Able to manage multiple tasks and deadlines.
• Clear and accurate in communication and follow-up.
• Practical, hands-on and focused on delivery quality.
• Open to feedback and comfortable working in a changing environment.
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