Overview
In this role you shape Nike’s integrated retail marketing vision for Italy & Greece, aligning brand priorities with local marketplace opportunities. You’ll collaborate across Nike Direct and Partner Retail to translate sport, product, and cultural stories into consumer journeys. You drive seasonal campaigns and retail experiences with cross-functional partners, maintaining premium brand standards. This is a fast-paced, collaborative opportunity to influence marketplace growth and elevate consumer engagement in a vibrant market.
Responsabilità
- Shape the Italy & Greece Owned & Partner Retail vision for your sport portfolio and connect brand priorities to marketplace opportunities
- Support seasonal planning and translate sport, product, athlete, and cultural stories into marketplace priorities and consumer journeys
- Activate seasonal campaigns across sporting moments, athlete storytelling and cultural opportunities, tailoring to cities, retail concepts and audiences
- Collaborate with EKIN and VM&S teams to translate strategies into impactful retail experiences across Owned and Partner Retail
- Champion Nike Brand Standards across all consumer touchpoints to ensure a premium, consumer-led experience
- Build partnerships with Sport Brand, Communications, Sports Marketing, Energy Marketing, Brand Creative and marketplace teams for aligned delivery
- Monitor consumer, sport and retail trends, gather insights, and identify opportunities to inform future planning and activations
- Contribute to a collaborative, high-performing team culture with curiosity, accountability and problem-solving mindset
- Develop deep understanding of sport, consumer and competitive landscape to elevate future plans and executions
Requisiti fondamentali
- Experience in brand marketing, retail marketing or related consumer-facing roles
- Experience planning and executing integrated marketing campaigns and adapting brand stories to different city and marketplace needs
- Strong interest in the Italy & Greece consumer landscape with ability to translate insights into recommendations
- Collaborative with cross-functional partners to drive integrated marketing initiatives
- Understanding of how brand stories come to life across retail and digital touchpoints, with cross-functional work across brand, marketplace, retail and digital
- Comfort using data, consumer insights and cultural trends to inform planning and decision-making
- Strong organizational and communication skills with ability to manage multiple priorities in a fast-paced environment
- Energy, curiosity and a proactive, solutions-oriented mindset
- Passion for sport and connection to Nike’s key sport dimensions (Football, Running, Training or Lifestyle)
- collaboration
- curiosity
- proactivity
- brand marketing
- retail marketing
- integrated campaigns
Specialist II, Integrated Retail Marketing - Italy & Greece in Varese datore di lavoro: Nike
Converse è un datore di lavoro eccezionale che promuove un ambiente di lavoro inclusivo e stimolante, dove la creatività e l'auto-espressione sono al centro della cultura aziendale. Offriamo opportunità di crescita professionale e un pacchetto di benefici generosi, rendendo ogni giorno un'opportunità per imparare e contribuire a un team dinamico. Lavorare con noi significa far parte di una comunità globale che celebra l'individualità e l'innovazione, in un contesto che incoraggia il successo personale e collettivo.
