Retail Activation Specialist / Manager (Maternity Leave Cover)

The position is based in our HQ in Rome and part of the Retail Excellence & Development Department. The Retail Activations Specialist will be in charge of following all formats of retail activations, both in boutiques and in external venues, closely partnering with regional CRM teams.

• Build and manage the global retail activations calendar, with the aim to increase main CRM KPIs (clients recruiting, retention and upgrade) and support product launches, product amplifications, events with clients, etc.
• Define and manage client activations formats (from 1: Many to 1: 1 approach): in-store activations, out of store local experiences, collection previews, partnering with other teams on special formats like trunk shows, fur salons, MTO events, pop-ups and pop-ins, digital & remote events.
• Plan and coordinate transversally with other HQ teams and zone teams (Events, Visual Merchandising, Regional Retail Heads, Omnichannel Operations, etc.) all retail activations, supporting the organizational aspects, being the pivotal role to make sure of an effective schedule, plan and execution.
• Provide insights to unlock opportunities for client engagements by zone and client segment, sharing best practices across zones and markets to make sure high ROIs formats are replicated and localized across network, highlighting successful stories and areas of improvement.
• Partner, during and after each buying sessions, with Go to Market team on the Go-to-market of the collections for the menu of the retail activations to be implemented to support the 360° marketing plan.
• Establish methods and discipline to measure budget, ROI and all the KPIS related to the retail activations.

The position requires an individual who works well in changing, fast and dynamic environment.

• 4+ years of experience in CRM, clienteling. Retail Operations background is a plus.
• Understanding of market localizations and ability to closely work with different regional approaches at the same time.
• Ability to consistently perform under pressure in a fast-paced environment.
• Extremely organized and high attention to luxury and details.
• Fluency in English

LVMH is committed to non-discrimination and respect of each person’s singularities. We recognize and recruit all types of talent

For new joiners for this role in Italy, the annual gross salary associated with this position is EUR 30.000.

This is only the initial annual gross salary granted to this position. This figure has been determined based on objective and gender-neutral criteria and reflects the starting salary normally applicable to the position at the time of publication of this job posting. Actual salaries may vary based on factors such as your unique blend of experience and skills, start date and our current organizational needs.

On top of legal benefits, further benefits are provided in accordance with current company policies.

This position is subject to the provisions of the collective bargaining agreement (CCNLCommercio) applicable to the role and applied by Fendi in Italy.

The FendiMaison was established by Adele and Edoardo Fendi in Rome in 1925. The opening of the first Fendiboutique – a handbag shop and fur workshop followed. Soon winning international acclaim, Fendi emerged as a brand renowned for its elegance, craftsmanship, innovation and style.

Called by the legendary five Fendi sisters, the collaboration with the late Karl Lagerfeld began back in 1965 and lasted 54 years. In 1992, Silvia Venturini Fendi seconded him in the Artistic Direction; in 1994, she is given the direction of Accessories and later of Menswear.

In 2000, the LVMH group acquires Fendi becoming in 2001 its majority shareholder. Appointed in 2020, Kim Jones held the role of Artistic Director of Couture and Womenswear until 2024. Since 2020, Delfina Delettrez Fendi, fourth generation of the Fendi family, is Artistic Director of Jewellery. Today Fendi is synonymous with quality, tradition, experimentation and creativity.

At LVMH, people make the difference in the art of crafting dreams.

Our people fuel our dynamic, entrepreneurial culture. We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential. We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community.

Join us at LVMH, where your talent is at the heart of our collective successes.