Head of Brand Experience – Events

• Develop and support execution of Maison Valentino’s global Brand Experience initiatives across all markets and key Maison moments
• Develop experiential concepts supporting seasonal narratives, product launches, client engagement initiatives and cultural moments
• Create experience formats that strengthen emotional connection, client engagement, desirability and belonging
• Build seasonal experiential guidelines and activation frameworks for regional markets
• Partner with regional marketing teams on creative guidance, ideas and bespoke experiential solutions
• Ensure activations follow Maison standards, brand guidelines, approval processes and CMO strategic priorities
• Coordinate with the Creative Director’s office and Brand Image teams on seasonal narratives and storytelling
• Work cross-functionally with Marketing, PR, Retail, VM, Clienteling, CRM, Brand Image, Partnerships, Digital and Graphics teams
• Develop and oversee concepts for fashion shows, product launches, client activations, cultural initiatives, private experiences, dinners, festivities and community-driven events
• Research and propose collaborators, agencies, venues, creatives, hospitality partners, production suppliers, cultural partners and experiential formats
• Identify opportunities to increase visibility, desirability, client engagement and cultural relevance
• Support regions with fresh concepts and activation opportunities throughout the year
• Collaborate with Event Planning on timelines, operational planning and budgets
• Align partnership initiatives with Brand Experience strategy and activation calendar
• Participate in MarComm and regional alignment meetings
• Foster cross-department coordination for seamless global execution
• Lead, mentor and support the Brand Experience team
• Track and evaluate initiative effectiveness through qualitative and quantitative feedback
• Collaborate with L’Oréal and Kering Eyewear teams on beauty experiences, launches and image initiatives

Requirements

• Significant relevant experience of at least 7 years within luxury, fashion, hospitality, lifestyle, culture or other premium environments, with exposure to experiential marketing, brand experience or activations
• Proven ability to develop original experiential concepts and ideas, translating brand strategy, creative direction and seasonal narratives into compelling experiences
• Strong understanding of the luxury landscape and evolving client expectations, with sensitivity to hospitality, culture and contemporary brand engagement
• Cultural curiosity and awareness with an instinct for identifying new ideas, collaborators, locations and formats
• Strong organizational and project management skills, with the ability to manage multiple projects, stakeholders, timelines and budgets simultaneously
• Collaborative working style across corporate and regional teams, external agencies and partners
• Excellent communication and presentation skills
• Fluent English; additional languages are an advantage

Core Competencies

Demonstrates expertise in developing and executing experiential marketing initiatives within the luxury and fashion sectors, with a strong focus on client engagement and brand experience. Proven ability to manage projects, collaborate cross-functionally, and mentor teams while aligning with brand strategies and guidelines.

Highest-signal resume keywords

• Experiential Marketing
• Project Management
• Brand Experience Strategy
• Luxury Market Understanding
• Collaborative Working Style

Hard Skills

• Experiential Concept Development
• Event Planning
• Budget Management
• Creative Direction
• Cultural Awareness

Soft Skills

• Excellent Communication
• Organizational Skills
• Presentation Skills

Industry Keywords

• Luxury
• Fashion
• Hospitality
• Lifestyle
• Cultural Initiatives

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