Overview
As Growth & Digital Sales Lead for Business Banking, you will shape ING Italy’s digital commercial strategy to grow the Business Banking customer base. You’ll build a holistic growth engine using analytics, multi-channel digital sales, content, and partnerships to drive acquisition, activation, and engagement. You work with cross-functional squads to reduce friction in the funnel and optimize onboarding, KYC/AML flows, and product adoption. This role offers impact at scale within a purpose-driven, data-driven, and collaborative culture.
Retribuzione / Benefits
- Super flexible smart working
- Competitive base salaries and performance-based bonuses
- Diverse cultures & innovative mindsets
- International environment
- Commitment to sustainability
- Lots of training and development opportunities
Responsabilità
- Lead the Customer Insights & Analytics strategy for the Business Banking segment
- Build and maintain a data framework for funnel performance, customer behavior, product adoption, and churn
- Embed analysts within squads to improve data fluency, experimentation, and decision making
- Own the customer 360 data assets for Business Banking with reliable segmentation and actionable insights
- Own end-to-end acquisition and activation journeys across web, mobile, performance media, CRM, and partnerships
- Optimize the full sales funnel including onboarding and KYC/AML flows
- Drive activation of core products via targeted journeys and education
- Partner with product teams to reduce friction and improve conversion
- Develop a content strategy for business clients covering education and industry insights
- Build and nurture digital communities to boost engagement, advocacy, and loyalty
- Coordinate omnichannel messaging across email, push, social, website, and in-app channels
- Identify and manage digital acquisition partnerships with ecosystems (software platforms, industry associations, fintech partners, digital marketplaces)
- Define scalable partnership models (affiliate, API-based, product integrations, digital referrals)
- Ensure clear eligibility frameworks and ongoing performance optimization for partnerships
- Collaborate with Compliance, Legal, and Risk for safe onboarding
- Implement test-and-learn frameworks, A/B experiments, and funnel optimization
- Monitor core growth KPIs (CPA, channel conversion, activation, engagement, community reach)
- Oversee martech capabilities (campaign orchestration, digital analytics, A/B testing, CMS, attribution)
- Lead a high-performing, agile team focused on iteration and customer obsession
- Ensure regulatory compliance and risk controls across digital journeys and partnerships
- Maintain robust documentation, risk identification, and remediation
Requisiti fondamentali
- 10+ years in digital growth, performance marketing, digital sales, or analytics
- experience in cross-functional, agile leadership at scale
- deep expertise in digital acquisition, activation, content strategy, and community building
- strong analytical mindset with experimentation, segmentation, modeling, and funnel management
- understanding of B2B financial services and digital onboarding constraints
- excellent stakeholder management and influencing skills
- strong awareness of risk, compliance, and regulatory frameworks
- Fluent in English
- strategic thinking
- stakeholder management
- collaboration
- digital analytics
- A/B testing & personalization tools
- martech platforms
Tribe Lead Growth Digital Sales datore di lavoro: ING Banking
Lavorare come Cards Product Expert in un ambiente bancario internazionale offre l'opportunità di essere al centro dell'innovazione e dell'eccellenza del servizio clienti. La nostra cultura aziendale promuove la collaborazione multidisciplinare, con un forte focus sulla crescita professionale attraverso programmi di formazione e sviluppo. Offriamo un pacchetto retributivo competitivo, flessibilità lavorativa e vantaggi come buoni pasto e assicurazione sanitaria, rendendo la nostra azienda un datore di lavoro ideale per chi cerca un impiego significativo e gratificante.
