Head of Media & Content

illycaffè is an Italian company founded in Trieste in 1933 with the mission to offer the best coffee to the world.

We are globally recognized for our dedication to quality, innovation, and sustainability.

We are looking for an experienced and strategic Head of Media & Content to lead the development and execution of integrated communication, media and content strategies across all consumer touchpoints, at global level.

This role is responsible for driving brand visibility, engagement and commercial performance through the orchestration of online and offline content initiatives, ensuring a consistent and consumer-centric brand experience across global and local channels.

Working closely with cross-functional teams including Brand, Product Marketing, Retail and e Commerce, the successful candidate will define communication priorities, optimize media investments and establish best-in-class standards for content distribution and campaign execution.

Key Responsibilities

• Integrated Communications & Content Strategy
• Define, develop and execute integrated communication and content marketing strategies across the entire customer journey;
• Lead the creation, orchestration and distribution of brand campaigns and commercial content across digital and offline channels;
• Ensure consistency of messaging and brand positioning across all consumer touchpoints;
• Coordinate communication plans and campaign activations to maximize impact and efficiency.
• Advertising & Media Management
• Lead the planning, implementation and optimization of online and offline media and advertising strategies for the Italian market;
• Oversee media investments to maximize effectiveness, reach, engagement and return on investment;
• Collaborate with external media agencies and strategic partners to ensure high-quality execution and innovation;
• Monitor campaign performance, identify optimization opportunities and implement data-driven recommendations.
• Cross-Functional Leadership
• Partner with Brand, Artistic Direction, Product Marketing, e Commerce and other key stakeholders to integrate communication and commercial priorities;
• Foster a consumer-centric approach throughout all communication initiatives;
• Lead strategic projects involving multiple departments and external partners;
• Promote a culture of collaboration, innovation and continuous improvement.
• Required Qualifications
• Bachelor’s or Master’s degree in Marketing, Business Administration, Communications or a related field;
• Extensive experience in integrated marketing communications, media and advertising management;
• Strong expertise in digital ecosystems, including social media, content marketing, CRM, e Commerce and digital advertising;
• Proven experience managing multi-channel campaigns at a national and/or international level;
• Demonstrated ability to define KPIs, analyze performance and optimize media investments;
• Strong project management and stakeholder management skills;
• Excellent communication and presentation abilities;
• Fluent English; additional languages are considered a plus.
• Preferred Profile
• Strategic thinker with a strong brand and business mindset;
• Project management mindset;
• Consumer-focused and data-driven decision maker;
• Strong leadership and influencing skills;
• Ability to work effectively in complex, matrixed and international environments;
• Passion for brand building, digital innovation and customer engagement.

The Company applies the National Collective Labour Agreement for the Food Industry (CCNL Alimentare Industria).

The gross annual salary package ranges between €70,000 and €80,000 and is defined according to objective and neutral criteria related to the role requirements and the candidate’s profile, in line with the principles of fairness, transparency and equal opportunities.

This job opportunity is open to candidates of all genders, ages and nationalities.

Personal data will be processed in accordance with the privacy policy available on our website illy. com.

illycaffè is a Certified B-Corp and is committed to building a diverse and inclusive workplace that generates a positive impact on people, communities and the planet.