TikTok Social Media Content and Commerce Specialist

Health & Happiness (H&H) Group is a publicly traded company, with established market positions in more than 14 countries in Asia Pacific, Europe, North America and Oceania with over 3,000 team members working across the globe.

Our vision is focused on premium nutrition and lifetime wellness.

We have 3 business segments - Baby, Adult and Pet Nutrition and Care - 🤱🏻🐾🧡🌎, supporting whole-family health and happiness across 7 international brands.

On our journey to making a positive difference across the world, you will work with passionate people in an innovative and collaborative organization as we inspire wellness through purpose led careers.

We are passionate about our customers and community and are looking for similar-minded talent to join us.

As an equal opportunity employer, we care deeply about creating an inclusive workplace where our team members feel valued, respected, and empowered.

Role Overview

• We are seeking a dynamic and creative Social Media Content and Commerce Associate with a focus on Tik Tok, but also supporting our other social media channels.

In this role, you will leverage your deep understanding of the Tik Tok platform, trends, and user behaviour to create engaging content, drive brand awareness, and optimize social commerce strategies.

• You will work closely with marketing, creative, and e-commerce teams to amplify our brand presence and convert followers into customers.

Responsibilities

• Content Creation & Strategy
• Develop and execute a content calendar tailored to Tik Tok trends and audience preferences.
• Produce engaging and high-quality short-form video content that aligns with brand voice and objectives.
• Monitor Tik Tok trends, hashtags, and algorithm changes to ensure content remains relevant and impactful.
• Collaborate with influencers and creators to co-create content that resonates with target demographics.
• Social Commerce Execution
• Integrate e-commerce strategies into Tik Tok content, utilizing features like Tik Tok Shop, product links, and live streaming commerce.
• Track the performance of commerce-related content and optimize for click-through rates, conversions, and sales.
• Work with the e-commerce team to ensure seamless alignment of product promotions and availability.
• Community Engagement
• Actively manage Tik Tok community interactions, including responding to comments, DMs, and user-generated content.
• Foster a strong connection with followers to build a loyal and engaged community.
• Analytics & Reporting
• Analyse Tik Tok performance metrics, including reach, engagement, video views, and commerce conversions.
• Provide regular reports and insights to inform strategy adjustments.
• Experiment with different content formats and commerce tactics to continuously optimize performance.

Skills & Attribtes

• Proven experience managing and growing Tik Tok accounts, either personally or professionally.
• Strong content creation skills, including video editing and storytelling tailored to Tik Tok.
• In-depth knowledge of Tik Tok’s algorithm, features, and trends.
• Familiarity with Tik Tok Shopping and other e-commerce integrations.
• Excellent analytical skills, with the ability to interpret data and adjust strategies accordingly.
• Strong communication and collaboration abilities.
• Passion for social media, digital trends, and understanding of target audience behavior.
• Prior experience in a social commerce or e-commerce-focused role is a plus.
• Strong interpersonal skills to evolve into a multicultural environment
• Thinking agility to assess problems and proactively propose solutions
• Ability to organize and manage projects but also executional and operational capacity
• Ability to communicate well under pressure
• Enjoy problem solving
• Strong analytical skills
• Ability to communicate clearly and concisely
• Able to gather and reconcile information from multiple parties to identify a solution
• Rigorous and accurate

Terms & Conditions

• Permanent, Full-time based in Milan
• Remuneration package to be agreed based on previous experience
• Headquarters: H&H Italy, Viale Sarca 235, Milano (Bicocca area)
• Way of Working: Hybrid (Physical presence with smart working)
• Salary and benefits will be competitive and commensurate with experience. All personal data collected is for recruitment purposes only

H&H Group believes in the benefits of a diverse and inclusive workplace and aims to reflect the varied cultures within which we exist.

We are committed to providing a working environment that is free from discrimination and harassment, creating a safe and inclusive environment for all.

We encourage applications from people of all ages, nationalities, religions, racial and gender identities, sexual orientations, abilities and cultures, and our hiring decisions will be based on business needs, position requirements, and the qualifications and experience of individuals.

If you require support or assistance during the application process, please notify us at the time of application and we will be sure to enable reasonable adjustments where suitable.

If you have what it takes, please apply via the online portal and we will be in touch soon.

We move quickly and may fill the role prior to the application close date, so we suggest you get in touch today!

Salary and benefits will be competitive and commensurate with experience. All personal data collected is for recruitment purposes only.