Sales Area Manager (West Europe)

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Are you ready to shape the future of sustainable industries?Join GEA and become part of a global team that’s driving innovation, excellence, and impact across the food, beverage, and process sectors.GEA is one of the leading suppliers for the food and beverage processing industry and for a wide range of other process industries. Around 18,000 employees in over 60 countries contribute significantly to GEA’s success: join them! We offer interesting and challenging tasks, a positive working environment in international teams, and opportunities for personal development and growth in a global company.

The Sales Area Manager is responsible for driving profitable growth and expanding GEA Bakery's business within the assigned territory.

Working closely with Front Line Sales organizations, customers and cross-functional teams, the role leads strategic sales opportunities, develops key accounts and ensures a strong pipeline of qualified business opportunities through a consultative and value-based selling approach.

• Develop and execute territory growth plans aligned with GEA Bakery's strategic objectives.
• Drive customer engagement and build strong relationships with key decision makers.
• Lead complex sales opportunities in collaboration with Front Line Sales organizations and internal stakeholders.
• Coordinate account development plans for strategic and key customers.
• Manage opportunity pipelines, forecast accuracy and CRM discipline.
• Develop customer-focused value propositions based on productivity, performance and Total Cost of Ownership.
• Coordinate cross-functional resources including Application Management, Product Management and Technical Offer teams throughout the sales process.
• Lead commercial negotiations while ensuring profitability and long-term customer value.
• Deliver Order Intake, Revenue, Margin and business growth targets.
• Provide market insights and Voice of Customer feedback to support innovation and future business development.

Degree in Engineering, Business or a related discipline.

Minimum 5 years of experience in B2B capital equipment sales, business development or project-driven environments.

• Proven success in managing complex sales cycles and strategic customer relationships.
• Strong commercial acumen, negotiation skills and business mindset.
• Experience working in international and matrix organizations.
• Familiarity with CRM platforms, pipeline management and sales forecasting.
• Fluent English; additional languages are considered an advantage.

• Think strategically and act commercially.
• Focus on customer value rather than product features alone.
• Build trust and credibility at all levels of customer organizations.
• Collaborate effectively across functions and geographies.
• Take ownership of business growth and results.
• Thrive in a dynamic international environment.

The position falls under the Italian National CollectiveLabourAgreement (CCNL) for the Metalworking Industry, with job classification and level to be defined based on the candidate’s experience and skills.

The indicative gross annual salary range for this role is between €70,000 and €100,000, depending on experience, technicalexpertise, level of autonomy, and market alignment.

The overall compensation package may also include variable components andadditionalcompany benefits, which will be discussed during the selection process.

GEA is proudly certified as a Top Employer, confirming our commitment to employee well-being, development, and empowerment.

GEA is one of the largest suppliers for the food and beverage processing industry and a wide range of other process industries. Approximately 18,000 employees in more than 60 countries contribute significantly to GEA’s success – come and join them! We offer interesting and challenging tasks, a positive working environment in international teams and opportunities for personal development and growth in a global company.

GEA is an equal opportunity employer. Applicants will therefore receive consideration for employment without regard to age, sex, race, color, religion, world view, national origin, genetics, disability, gender identity, marital status, sexual orientation, veteran status or any other protected characteristic required by applicable law. Applicants with disabilities are welcome and will be given special consideration if they are equally qualified.

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GEA is certified as a Top Employer by the Top Employers Institute for Europe. We have high scores for Leadership, Ethics & Integrity and Sustainability.

GEA careers

We’re a global industrial engineering company and one of the world’s largest systems suppliers for the food, beverage and pharmaceutical sectors, and many others. GEA offers exciting and diverse training and career opportunities around the world.

GEA’s heritage stretches back more than 140 years. Today, we operate in resilient customer industries with a dedicated workforce of more than 18,000 employees and conduct business with more than 150 countries.

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GEA is one of the world’s largest systems suppliers for the food, beverage and pharmaceutical sectors. Our portfolio includes machinery and plants as well as advanced process technology, components and comprehensive services. Used across diverse industries, they enhance the sustainability and efficiency of production processes globally.

GEA is listed in the DAX and the STOXX Europe 600 Index and is also among the companies comprising the DAX 50 ESG and MSCI Global Sustainability Indices.