Web Strategy Specialist

Founded in 1946, Fidia is an Italian multinational pharmaceutical company, with R&D, manufacturing, marketing and sales capabilities, and an extensive product portfolio, mainly based on Hyaluronic Acid, in strategic therapeutic areas such as Joint Care, Eye Care, Skin Care, Specialty Care, Health&Wellness Care. Headquartered in Abano Terme (PD), Fidia extends its global reach through local partners and distributors in 120+ countries worldwide, as well as with wholly owned subsidiaries.

Job Description

With the aim of strengthening our Global Digital Business team, we are recruiting a

Web Strategy Specialist

You will be responsible for overseeing all aspects of the company’s therapeutic areas and products online presence, from managing websites to optimizing related digital content.

Main responsibilities:

• Oversee the development, maintenance, and optimization of all company websites related to therapeutic areas and products and ensure they are aligning with brand guidelines, regulatory requirements, and industry best practices.
• Work closely with external agencies to design websites and launch effective landing pages and monitor performance for lead generation and user engagement.
• Utilize analytics tools to monitor website performance and user behavior, providing regular reports and insights to key stakeholders for continuous improvement.
• Develop and implement effective SEO, AEO and GEO strategies to improve visibility across search engines and AI-powered platforms.
• Stay up to date with search algorithms, AI search trends, and best practices to maximize organic discoverability.
• Plan and execute SEM campaigns to drive targeted traffic and conversions and manage paid advertising budgets effectively to maximize ROI.
• Develop and implement strategies to generate high-quality leads through digital channels and collaborate with commercial and marketing teams to ensure alignment and achievement of lead generation goals.
• Implement and manage automation processes between websites and the CRM system and ensure seamless data flow, lead tracking, and integration of marketing efforts with the CRM system.

Requirements:

• Degree in Business, Marketing, Information technology or related fields.
• 5 years’ experience in digital roles, preferably within the healthcare industry.
• In-depth knowledge of SEO, SEM, AEO, and GEO.
• Advanced proficiency with WordPress and Elementor, as well as expertise using Semrush or comparable tools.
• Knowledge of CRM Systems, Web Development and the main programming languages like HTML, CSS and JavaScript is preferred.
• High proficiency in English.
• Ability to learn quickly and act innovatively as well as strong analytical skills.

Our offer:

• Open-ended contract.
• Salary between € 40500 and € 50680.
• Collective Bonus and company Welfare.

Fidia benefits:

In Fidia you will have unlimited access to training and coaching programs aligned with market best practices and opportunities for professional development through participation in internal job posting processes, pension fund with company integration and health fund, merit review and referral programs, company canteen, staff discounts and access to the flu vaccination campaign.

Fidia Farmaceutici promotes parity and inclusion in all its actions.

All people from the status of candidate to that of employee and throughout the duration of their employment relationship are entitled to the same opportunities and protections regardless of gender identity, sexual orientation, ethnicity, migration background, religion, nationality, age.

All company procedures are therefore drafted in compliance with the principles expressed in the previous point; any divergences should be promptly brought to the attention of the People & Culture Department.