SENIOR PERFORMANCE MARKETING SPECIALIST

At Culligan, we provide innovative and sustainable water solutions that help improve everyday life for people and businesses around the world. Digital marketing plays a key role in driving lead generation and business growth, and we are looking for a Senior Performance Marketing Specialist to support and optimize our digital campaigns across channels.
Responsibility
Campaign Execution & Optimization

• Execute and manage lead generation campaigns across Google Ads, Meta, and LinkedIn
• Support the definition and implementation of campaign structure, targeting, and bidding strategies
• Monitor and optimize performance against key KPIs (CPL, MQLs, conversion rate)
• Contribute to full-funnel activities (awareness → consideration → conversion)
• Collaborate with Brand Managers to ensure alignment on creatives and campaign objectives
• Support optimization of landing pages and campaign flows to improve lead quality
  

Tracking & Data Management

• Support the setup and management of tracking via GTM, GA4, and platform pixels
• Ensure data consistency and support end-to-end tracking up to Salesforce CRM
• Manage and monitor data flows and automations (including Zapier)
• Support cookie and consent management activities in line with GDPR requirements
  

Performance Analysis & Reporting

• Monitor campaign performance on a daily basis and highlight optimization opportunities
• Analyze full funnel performance (media → leads → CRM → conversion)
• Build and maintain reports using Power BI
• Provide regular updates and insights to Brand Managers to support campaign decisions
• Contribute to performance reviews with Marketing and Sales teams
• Support lead quality analysis in collaboration with Sales
  

Collaboration & Governance

• Work closely with Marketing and Sales teams to improve campaign effectiveness
• Support alignment with global guidelines and frameworks
• Contribute to global performance discussions/committees by sharing data, results, and learnings
• Ensure consistency and accuracy in campaign execution and reporting
  

Skills

• 4–6+ years of experience in Performance Marketing / PPC / Lead Generation
• Hands-on experience with: Google Ads, Meta Ads, LinkedIn Ads (mandatory); Salesforce (mandatory); Power BI (mandatory); Zapier; Google Tag Manager & GA4
• Strong analytical mindset with ability to: interpret performance data; identify optimization opportunities; translate data into actionable insights
• Experience working with performance KPIs (CPL, MQL, conversion rate)
• Good understanding of digital funnel and lead generation dynamics
• Ability to collaborate with cross-functional teams (Marketing, Sales, Global)
• Fluent English
  

Nice to Have

• Experience with programmatic or advanced media buying
• Basic knowledge of CRO and A/B testing
• Experience in multi-market environments
  

What We Offer

• Permanent contract.
• Join a well-established multinational company that fosters a young, collaborative, and employee-focused work environment.
• Continuous learning and development opportunities, supported by ongoing coaching and structured training programs delivered both in person and online
• Compensation package: 50.000 € + smart working + welfare
  

This job posting is open to all individuals regardless of gender, age, nationality, ethnicity, sexual orientation, gender identity, or religious belief, in accordance with Legislative Decrees 198⁄2007, 215⁄2003, and 216⁄2003.