Alpinestars is a global leader in high‑performance protective gear, built on decades of innovation across the disciplines of motorcycle, motocross and motorsport, successfully transferring our success on track, to peace of mind for the everyday rider on road or trail.
Founded in 1963, the brand has become synonymous with technical excellence, athlete‑driven design, and a relentless commitment to pushing the boundaries of what’s possible in rider protection and performance.
Today, Alpinestars looks to a new challenge to shape the future of mountain biking. Through combining feedback from our class leading athletes and our extensive knowledge of cutting‑edge materials and advanced ergonomics, we are on a journey to take rider performance and protection to a whole new level.
Role Overview
This role will see you blend your strong Communication and Go-To-Market skills to support and foster Off-road MTB and Moto sales and activations across Europe. You will be responsible for compelling content creation, organising events and promoting Alpinestars’ brand across the targeted markets.
Key Responsibilities
Develop and execute EMEA go-to-market strategies for Off-Road Moto and MTB product launches, ensuring alignment between global objectives and regional market needs.
Lead product communications and storytelling, creating compelling messaging that showcases Alpinestars’ innovation, performance, and athlete-driven credibility.
Coordinate cross-functional launch execution across Product, Sales, Marketing, Athlete, Event, and Distributor teams to ensure successful market activation.
Drive athlete, event, and sponsorship communications, leveraging racing programs and brand ambassadors to strengthen visibility, engagement, and brand equity.
Monitor and optimize market performance, using campaign results, market feedback, media coverage, and consumer insights to improve future go-to-market initiatives.
Skills & Experience
Go-To-Market & Product Launch Expertise: Proven experience developing and executing successful product launches and integrated marketing campaigns across multiple markets.
Brand Communications & Storytelling: Strong ability to create compelling product narratives, messaging, content, and communication strategies that drive brand awareness, engagement, and commercial impact.
Cross-Functional Project Management: Demonstrated ability to coordinate Product, Sales, Marketing, Athlete Relations, Events, and Distribution teams to deliver complex projects effectively and on schedule.
Commercial & Market Acumen: Strong understanding of sales channels, consumer behaviour, market trends, performance analysis, and the ability to translate insights into effective go-to-market strategies.
Industry Expertise & International Mindset: Deep knowledge of the Off-Road Moto and Mountain Bike markets, including products, athletes, events, media channels, and consumer communities. Fluent in English, with additional languages considered an advantage, and willing to travel extensively across EMEA, including weekends, to support events, races, product launches, and key brand activations. A genuine passion for mountain biking and/or off-road motorcycling is highly desirable.
Other Information:
Location: Asolo, Italy (On-site)
Compensation Package: From €50,000 (Depending on experience)
