In sintesi
- Mansioni: Sviluppa e attua piani di marketing per aumentare la consapevolezza del marchio e la crescita.
- Azienda: Azienda innovativa nel settore dei dispositivi medici con una cultura collaborativa.
- Benefit: Salario competitivo, opportunità di viaggio e sviluppo professionale.
- Altre informazioni: Ambiente dinamico con opportunità di crescita nella carriera.
- Perché questo lavoro: Fai la differenza nel marketing di prodotti medici e guida la crescita locale.
- Qualifiche: Esperienza in marketing, ottime capacità comunicative e background nel settore medico.
La retribuzione prevista è compresa tra 60000 - 80000 € per anno.
GP and i Tero Marketing Manager
Department
Marketing
Employment Type
Full Time
Location
- EMEA-Italy
- Description
Marketing Manager responsible for developing and executing the assigned marketing plan for Italy in line with company strategy to deliver the objectives.
Key Responsibilities
- Translate and execute regional marketing plan to local expectations and needs to drive brand awareness, doctor sign up and growth within OPEX budget, including:
- Strategy Planning as part of AOP
- Localize campaign materials
- Implementation of media planning including Digital
- Local evidence development (publications, speakers)
- Local Congress + exhibitions
- OPEX Budget Management
- Proactively represent the country and our customers providing insights and analytics for NPD and global strategy development;
- Use analytics and insights (including campaign ROI, customer reimbursement and competition) to support execution of the marketing plan;
- Build KOL network (speakers, key customers, institutions) to support execution of the plan;
- Drive + own communication as part of a multi-disciplinary country leadership team to drive and execute the marketing plan.
- Identify and champion local growth opportunities in addition to the regional plan
- Key stakeholder in country leadership team to lead the country marketing plan;
- Development of country market insights and analytics to successfully execute country market plans;
- Translate and support the development of marketing campaigns to support product launches with regional brand managers (sales material, educational content, clinical support, online communication);
- Country Market analysis to support ROI expecations;
- Developing and maintaining relationships with country speakers, customers and universities;
- Cross functional coordination with Sales and finance teams to support business growth;
- Establishing close relationships with the global, regional and local marketing teams;
- Train and educate country stakeholders on required aspects of brand + brand strategy including development of training collateral.
- Utilise digital communication platforms to deliver plan
You will report into the Italian Marketing Director. You will be based in local office, with regular travel within the responsible market and to HQ in Switzerland.
Skills, Knowledge & Expertise
- Bachelor degree or above, preferably in a marketing or business related field.
- Ideally at least 5 years of proven work experience in marketing at country level.
- Industry background in the medical device field.
- Excellent communication and presentation skills. Native local language and fluent English
- Preferably sales experience in medical devices
- Strategic Thinker
- Highly Organized
- Action Oriented
- Takes initiative / proactive
- Strong communication and presentation skills
- Results oriented
- Strong time management skills
- Display a strong sense of urgency
- Expert in Powerpoint, Excel, Word, and overall computer organizational skills
- Ability to lead and collaborate with cross functional groups.
- Fluent in English and fluent in language of assigned country;
- #J-18808-Ljbffr
GP and iTero Marketing Manager datore di lavoro: Align Technology, Inc.
Lavorare come GP e iTero Marketing Manager in Italia offre un'opportunità unica di crescita professionale all'interno di un ambiente dinamico e collaborativo. La nostra azienda promuove una cultura del lavoro inclusiva, con un forte focus sullo sviluppo delle competenze e sull'innovazione, garantendo ai dipendenti l'accesso a programmi di formazione continua e opportunità di networking con esperti del settore. Inoltre, la posizione consente di lavorare a stretto contatto con team globali e locali, contribuendo attivamente alla strategia di marketing e al successo del brand nel mercato italiano.
Dettagli di contatto:
Team di recruiting di Align Technology, Inc.
